Project Overview

Lightspan - Court Avenue Bridge

The impact from street level is nuanced just enough to catch the eye of passersby and lead them into the park where they can see the bridge light up when they cross its span.

Electroland studio (Cameron McNall and Damon Seeley, along with their team of tech engineers and architects) designed an interactive lighting design project for this pedestrian bridge, debuted 26 August 2010. It is motion sensitive so that an endlessly variable series of dynamic color effects light the span of the bridge whenever people walk across it. The impact from street level is nuanced just enough to catch the eye of passersby and lead them into the park where they can see the bridge light up when they cross its span. Many thanks for the assistance of its volunteer selection committee, the Public Art Oversight Committee, the architecture firm of Ritchie Smith Associates, the Riverfront Development Corporation who built the bridge, and the efforts of the UrbanArt project management staff with the cooperation of City administrators as a part of the City of Memphis Percent for Art Program. As Memphis' first permanent work of new media public art, we feel it is a unique asset to the city for quite some time to come!


About the organization

Electroland, LLC (Damon Seeley and Cameron McNall)

Prior to co-founding Electroland in 2002, Seeley worked with Rebecca Allen on the Emergence Virtual World project at UCLA.  This project traveled extensively to such venues as Siggraph 98 and 99, Ars Futura 98 in Madrid, Spain, and Ars Electronica 99 in Linz, Austria. In 1998 Seeley worked with George Legrady on projects at the Museum of Contemporary Art in Los Angeles and the Siemens Cultural Program in Munich, Germany. His work on these projects demonstrated early feasibility of computer vision based interactive public works.

As an Electroland Partner, Seeley was responsible for interaction design, art direction and technology research and development. He has developed strategies for responsive and interactive environments that are highly scalable to audience size and has designed dynamic environments that include sensing, lighting, sound and real-time visual media.

Cameron McNall is an Architect and Artist. The scope of his work is wide and encompasses architecture, sculpture, film, sound, multi-media and installation art. He taught for twelve years as an Adjunct Associate Professor in the Department of Design / Media Arts at UCLA. He received a Master of Architecture from the Harvard University Graduate School of Design in 1985 and a Bachelor of Arts degree in Design from UCLA in 1978. He co-founded the design collaborative Electroland in 2002.

Architecture: In architecture he received the Rome Prize in Architecture in 1991, two AIA Brunner Grants in 1993 and 1994, a New York Foundation for the Arts Architecture Fellowship in 1989, and the Young Architect Award of Architectural League of New York in 1987. McNall is licensed to practice architecture in California.

Sculpture and Public Art: As a sculptor and installation artist he was awarded the 2002 City of Los Angeles COLA (City of Los Angeles) Fellowship, and the 2002 California Arts Council New Genres Fellowship. He also received the Augustus Saint-Gaudens Sculpture Fellowship in 1990, the National Endowment for the Arts Fellowship in Sculpture in 1988, and the PS#1 Studio Artist Fellowship in 1987. He has created large-scale installation work in venues across the United States.

The work of Electroland has received wide notice in international publications and design websites, and has been featured at the Museum of Modern Art in New York and the Cooper Hewitt National Design Museum in New York.